The right apps can add features that would otherwise take weeks to build. The wrong ones slow your store down. Here is how we think about the categories that matter most.
- Product reviews to add social proof on every product page.
- Email and SMS marketing for abandoned carts, welcome flows and win-back campaigns.
- Upsells and cross-sells to lift average order value.
- Search and filtering so shoppers find products faster.
- Subscriptions for repeat-purchase products.
- Loyalty and referrals to reward your best customers.
- Shipping and tracking to reduce "where is my order" messages.
- Live chat to answer questions before they become abandoned carts.
- SEO tools for meta tags, structured data and image optimisation.
- Analytics to see which channels truly drive revenue.
Tip: install one app at a time, measure the impact, and remove anything that does not earn its place.